I-PRIMO SINGAPORE

I-PRIMO Singapore

Sector	Bridal Jewelry
Timeline	2022 – Present
Scope	SNS Management \| Content Creation \| Visual Design
External Link	Instagram: @iprimo_sg

About Our Client

I-PRIMO is a premium bridal jewelry brand from Japan, known for its expert craftsmanship, service rooted in Omotenashi, and a lineup of over 200 ring designs. With quality and tradition at its core, the brand offers more than jewelry – I-PRIMO is devoted to once-in-a-lifetime moments and lifelong support for customers.

The Challenge

Renowned in Japan as a bridal jewelry brand, but when I-PRIMO made way into Singapore in 2022, the brand entered a saturated market, already filled with well-established brands.

Our mission was clear: to help them stand out as a top-of-mind choice for bridal jewelry, and as a trusted partner in customers’ journey to find ‘the one’ ring.

We were put to the task of:

(1) Growing I-PRIMO’s social media presence in Singapore

(2) Positioning the brand as a thoughtful and trusted bridal companion, the one that gets what couples need

To make that happen, we rolled out a consistent content plan with thoughtful day-to-day management, encompassing these areas:

Telling The Brand Story
through visual storytelling, we highlight I-PRIMO’s Japanese roots that make the brand’s signature strengths in craftsmanship, service, and quality.

(Featured work) “The A to Z” series – communicating how the brand supports customers every step of the way.

Educating The Audience
with easy-to-digest content about diamond knowledge, metals, and design details – helping customers understand their choices and build trust in I-PRIMO products & services

(Featured work) “Canadian Diamond” carousel post

Connecting With Customers
through relatable, customer-centric content, recommending products based on style, occasions, personality, etc. – all to ease the process of choosing ‘the one’ among 200+ designs.

(Featured work) “Jewelry Gifts for Every Love Language” IGS

Enriching brand experience on social
with interactive and celebratory content on special occasions that reflects I-PRIMO’s role in celebrating love, joy, and connection.