NHK WORLD-JAPAN (VIETNAM & JAPAN)

NHK WORLD-JAPAN

Sector	Media \| Broadcasting
Timeline	2025
Scope	Experiential Design Event Booth Design
Collaboration with	Points Japan

About Our Client
NHK WORLD-JAPAN is the international service of Japan’s public broadcaster NHK, sharing news and cultural content about Japan and Asia through TV, radio, and online platforms worldwide.

In collaboration with Japan International Broadcasting Inc. and POINTS Japan, we are the creative team behind the booth designs for NHK WORLD-JAPAN at major events.

Check out below our works for their event booths in Hanoi, Vietnam, and AnimeJapan 2025:

NHK WORLD-JAPAN in Hanoi

The Challenge

NHK WORLD-JAPAN set up a booth at AEON Mall Ha Dong in Hanoi to raise brand awareness in Vietnam. They introduced their Vietnamese-language services to local consumers.

Given a small retail space at AEON Mall Ha Dong, our job was to design a booth experience that could make a strong first brand impression and engage an entirely new audience.

What we deliver

We created an open, interactive, and vivid booth that made the most of the compact layout.

Standout Brand Presence

Red – NHK’s signature color and a symbol of Japan – was used as the main tone to catch attention and signal brand identity. The logo was prominently highlighted.

Photospot With Japanese Elements

A check-in spot featuring Domo-kun, the brand’s mascot, set against a Japanese-themed backdrop.

Interactive Touchpoints

An open counter at the front to engage visitors with activities: app downloads, badge making, gacha games, and giveaways.

AnimeJapan 2025

The Challenge

At AnimeJapan 2025, one of the world’s largest anime expos (152,000+ visitors), NHK WORLD-JAPAN needed a standout booth experience to connect with anime lovers and Japan enthusiasts.

What we deliver
We designed a 4-sided truss and a backdrop that blended brand storytelling with anime aesthetics. We created an open, interactive, and vivid booth that made the most of the compact layout.

4-sided Truss:

Celebrating Japan’s 4 Seasons

A check-in spot featuring Domo-kun, the brand’s mascot, set against a Japanese-themed backdrop.