Saitama
Pop-up Event
| Sector | Saitama Craft and Specialty Pop-up Event |
| Timeline | 2025 |
| Scope | Experiential Design Event Booth Design Concept |
| Collaboration with | Fun Japan Communications Co., Ltd. |
THE CHALLENGE
Saitama Prefecture (Japan) held a pop-up event to introduce its local craftsmanship to Vietnam, bringing premium handcrafted goods and artisanal F&B products to this dynamic market.
Set in Saigon Centre, an upscale mall in Ho Chi Minh City, our task was to design a booth that would stand out and reflect the quality of Saitama’s offerings in a way that felt both authentic and premium.
What we delivered
We designed a booth that was open in layout, rich in detail, and balancing Japanese tradition with a modern showcase style.
from Booth design concept to 3D model (in courtesy of PR Viet, our event partner)
Premium Color Palette
Using Red and White as dominant colors, inspired by the Japanese flag
A Striking Backdrop
Inspired by the Japanese shrine,
designed to draw in passersby while celebrating Saitama’s cultural heritage.
Open Product Displays
Accessible from both sides, allowing visitors to easily explore products,
with posters sharing the story behind each item.
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