Yakult Singapore
| Sector | FMCG |
| Timeline | 2024 – Present |
| Scope | Social Media Design |
| Collaboration with | Wild Advertising & Marketing (Singapore) |
Client Summary
Since 1979, Yakult Singapore has been a trusted name in cultured milk beverages. With its exclusive L. paracasei strain Shirota, Yakult is loved by generations – and aims to stay that way.
The Challenge
Yakult has long been loved, but rising health awareness makes sugar a concern. Yakult Gold changes the game—keeping the same delicious taste, now with reduced sugar and added Vitamin D. Scientifically backed probiotics remain, making it a smart choice for health-conscious Singaporeans seeking both indulgence and wellness in their daily routine.
What we delivered
Working alongside Wild Advertising & Marketing, who led the overall social media strategy and rebranding, our team focused on visual creation – revamping Yakult’s social content with a vibrant, energetic twist.
Playful Yakult Bottles
turned into a quirky character, starring as “one’s best friend” in seasonal moments and everyday adventures.
Appealing To The Youth
from trendjacks to lifestyle content, we designed visuals that speak Gen Z’s language – colorful, clever, and always on-brand
Keeping things fresh, fun – a nostalgic brand reborn for a new era.
Instagram Reels: Animation Video
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